Pick the shape before you create: re-cropping later cuts off part of the picture. SupaSwirl makes all three shapes.
Vertical 9:16
The full-screen phone format for TikTok, Instagram Reels, YouTube Shorts and Stories. Use it for most social ads.
Square 1:1
Works in feeds on Instagram and Facebook and in many ad placements. A safe choice when one video must work in several places.
Wide 16:9
The standard for YouTube, websites and presentations.
Plan for the text
On vertical video, apps cover the bottom and right edge with their own buttons. Keep your text and logo inside the middle area, and check the preview in Finish before you post.
