Made for handmade shops

Video ads for handmade and Etsy shops

Handmade sells on the story: the hands, the materials, the care. SupaSwirl helps you tell it in 15 to 60 seconds, without filming every step.

The SupaSwirl Brand kit preview with a logo, colours and an end card

The problem

You make every piece yourself, and there is little time left to film and edit ads. But buyers want to see the craft and the story before they buy.

Ideas for handmade ads

  • Why it's different: the material, the process and the time each piece takes.
  • A detail close-up with a slow camera move, and the price on screen.
  • A creator-style ad: you, or your brand voice, talking about why you make it.
  • A gift ad before the holidays, with the last order date on screen.
Choosing a voice and how it should sound for a voice-over

Your voice, your brand

Save your brand's name, tone, colours and logo once in Brand kit. Choose a voice that fits, or record your own for free, and every ad sounds like you.

If your shop page cannot be read

Some marketplace pages cannot be read automatically. Then upload your product photo and describe the piece in a sentence or two; the plan works the same.

What it costs

Planning an ad is free, and you see the exact price before anything is made. Shots are made with credits from your plan or a credit pack, and if a shot fails its credits come back automatically. Captions, text, your logo, the end card and your own music are free.

Questions

Can I use my own voice?

Yes. Record or upload your own voice-over for free, or choose an AI voice for 2 credits per 250 characters of script.

Does it work with Etsy product links?

Often, but some marketplace pages cannot be read automatically. If yours cannot, upload the photo and describe the product instead.

Updated 1 October 2026