UGC-style AI ads that feel real

The look

• Camera: “handheld phone camera”, small natural shake.
• Light: window light, daylight, a warm lamp: not studio lighting.
• Place: a kitchen, a desk, a car, a bathroom shelf.
• Action: one everyday moment with the product: opening, pouring, applying, using.

Prompt examples

Kitchen

Handheld phone video of a hand pouring cold brew over ice in a home kitchen, morning window light, casual and real.

Desk

Handheld close-up of a desk lamp being switched on at night, warm light fills a small home office, natural movement.

Words that sound real

• Short, first-person text: “ok this actually works”.
• A casual voice-over, like talking to a friend.
• One clear call to action at the end.

Stay honest

Do not present AI-made people as real customers, and do not invent reviews, results or testimonials. Many ad platforms also ask you to label AI-generated content: check their rules before you post.