Ads · Lesson 7 of 10 · 4 min read
How to make a UGC video with AI, step by step
A UGC video is a person talking about a product to the camera. With AI you need one photo and a script. Here is the whole process in SupaSwirl, from an empty page to a finished video with captions.
1. Choose who talks
Pick one of your saved characters, or upload a photo of one person facing the camera with the face clearly visible. Only use people who agreed, AI people, or characters you own.
2. Write what they say
Start from Honest review, Problem then fix, or Unboxing, and make it about your product. The page shows how many seconds the script will take. Up to 30 seconds.
3. Pick the voice
Play the voices and choose one, then how it sounds (natural, excited, calm or whisper) and the language. Write the script in the language you choose.
4. Choose the quality and make it
- Standard, VEED Fabric 1.0: natural and steady, ready in about a minute, 5 credits a second.
- Premium, OmniHuman 1.5: more expression and movement, a few minutes, 9 credits a second.
- Plus the voice: 2 credits per 250 characters. Captions are free, and failed videos are free.
5. Captions and finishing
When the video is ready, captions that light up word by word are already added, spelled like your script, with your logo if you set one in the Brand kit. Open it in Finish to change the captions, add text, music or an end card.
Questions
Can I make a UGC ad without hiring a creator?
Yes. With an AI lip-sync model, one photo and your script become a talking video. In SupaSwirl a 15-second UGC video costs about 77 credits on Standard.
Does the AI add captions to UGC videos?
Yes. SupaSwirl turns the speech into captions that light up word by word, using your script's spelling for brand and product names.
Updated 3 October 2026