UGC ad script templates with timings

How long a script should be

• People speak about 13 to 15 characters a second in a relaxed voice.
• 15 seconds: about 200 characters, 30 to 40 words.
• 30 seconds: about 400 characters, 60 to 80 words.
• Leave a second at the end for the call to action to land.

1. Honest review (about 15 s)

Script

Okay, honest review. I've used [product] every day for two weeks, and I'm actually impressed. It [main benefit]. Would I buy it again? Yes, already did.

2. Problem and fix (about 15 s)

Script

If you're tired of [problem], listen. I tried everything until I found [product]. Now it takes me [short time]. Seriously, check the link.

3. Unboxing (about 12 s)

Script

It just arrived! Look at this packaging. First impressions: it feels really premium. Let me show you how it works.

4. Before and after (about 15 s)

Script

This was me before [product]: [the problem]. Two weeks later? [the result]. I didn't think it would work this well. Link's below.

5. Three reasons (about 20 s)

Script

Three reasons I switched to [product]. One: [benefit]. Two: [benefit]. Three: it's [price or offer]. Honestly, wish I'd found it sooner.

Make it sound real

• Use contractions and short sentences.
• Say numbers the way people say them: "nine ninety", not "$9.90".
• Keep one product claim you can stand behind; ad platforms reject false claims.
• Read it aloud once. If you run out of breath, cut a sentence.