Make a 15 to 60-second ad with the Ad builder

1. Write a short brief

• What you are advertising, in one or two sentences.
• Who it is for, and your offer if you have one (for example free delivery).
• Your brand name: it appears on the end card.
• Optional: a product photo, used for the shots that show the product.

2. Choose length, shape and model

• Length: 15 seconds for a quick hook, 30 for most ads, 45 or 60 to tell more.
• Shape: vertical 9:16 for TikTok, Reels and Shorts.
• Model: Kling 2.6 Pro is the best value (shots of 5 or 10 seconds); Kling 3.0 Pro gives the best quality (shots of 3 to 15 seconds).

3. Plan it, free

Press Plan my ad. An AI plans the shots (hook, problem, product, proof, offer), the on-screen words and a voice-over script, and the shots always add up to the exact length. Planning costs no credits.

4. Edit anything

• Change a shot's description, length or text.
• Rewrite the hook, the call to action or the voice-over.
• The price updates as you edit. Each shot costs the same as a normal video of that length, plus the voice-over if you chose one.

5. Make it, and fix one shot if needed

Press Make my ad. Shots are made two at a time; you can leave the page. If a shot fails, its credits come back and you can remake just that shot. When it is done you get one email, and the finished ad is in your Library, ready to download or to change further in Finish.