A storyboard for a 30-second product ad

The shot list

• 0–3 s, hook: a striking close-up or movement. Text: your hook line.
• 3–8 s, problem or desire: a person in the moment your product helps with.
• 8–18 s, product: the hero shot, an orbit or push-in on the product.
• 18–25 s, proof: the product in use, the result, a detail.
• 25–30 s, offer: the product with your call to action; end card in your brand colour.

Prompts for each shot

Hook

Ice cubes drop into a glass of cold brew in slow motion, dark background, splashes catch the light.

Problem

A tired person at a kitchen counter frowns at a cup of coffee, morning light, handheld camera.

Product

Slow orbit around a bottle of cold brew on wet black stone, soft side light, premium look.

Proof

Cold brew poured over ice, a hand lifts the glass and takes a sip, bright natural light.

Finish the whole ad

• Join the clips in Storyboard (free).
• Open the joined ad in Finish: add the hook as text, a voice-over, captions, your logo and an end card.
• Redo a weak shot without remaking the others.